Oh there's sunshine in the world today. Hello July!!! Here in Texas there is a TON of sun this time of year. Hot, intense sun that brings the color of yellow into our lives constantly. It's a joyous color and much missed on cloudy or rainy days. However, through the reading of The Secret Lives of Color by Kassia St. Clair, it was not always so for this bright member of the color wheel. Before we get into that, remember that our monthly project will be featured here along with a BINGO card for those who wish to play. Now, let's see what yellow has to say.
From the book, "Oscar Wilde was arrested outside the Cadogan Hotel in London in April 1895. The following day the Westminster Gazette ran the headline 'Arrest of Oscar Wilde, Yellow Book Under His Arm.'" Take a few minutes and look up the history of the yellow books (or just read The Secret Lives of Color) to understand the implications of this. The color has had the association of illness (jaundice) and discrimination (the Chinese were the "yellow peril" and the Jews were forced to wear a yellow star). On the other hand, at the same time it has been the color of value and beauty --- think blonde hair. Toss in that which we value, gold, and you can see that it reaches both highs and lows.
So, back to current life and the characteristics we associate with yellow today. It is the color of happiness and optimism, being cheerful and energetic, and bringing fun and joy to the world. It makes learning easier as it affects the logical part of the brain, stimulating mentality and perception. Yellow also inspires thought and curiosity and boosts enthusiasm and confidence. With all of that in mind, it makes sense that companies like Best Buy, Hertz, McDonald's, Nikon, and The Yellow Pages made it a large part of their emblems.
Just to show that there is always opposite in all things: it can also hold the negative aspects of cowardice, caution, and deception. Think yellow light: Proceed with Caution.
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